Philippe Starck finishings

When a real estate ad in a mainstream paper declares:'Philippe Starck finishing' ,
'modern loft' and 'zen minimalist apartment' become keywords /phrases that become part of real estate marketing jargon, possibly it's time to move on.

Judging by some of the apartments I've seen that were advertised as 'zen minimalist', there are some peculiar interpretations of the minimalist aesthetic out there.

We all know of the commercial sell-out of the enterprising Philippe Starck. Zen minimalism is somewhat 'done' but most of us still adhere to variations of it.
So in an industry where there is considerable jostling to be considered as an arbiter of taste- who gets to define what is 'cool' and what is not?

I once wrote an essay on the Foucauldian concept of the power/knowledge dichotomy and how it plays out in an industry unabashedly subjective(where the correlation between power and knowledge becomes considerably tighter and self-fulfilling).

Adherence to google's motto of 'don't be evil'- can be relatively difficult- sure, it's in my/our interests to be considered the arbiter of taste and to consequently sideline the rest as 'mainstream'. The design-conscious real estate scene is an industry that I would prefer to think of as a non-mainstream, marginalized segment of the real estate industry and according to Foucauldian logic, marginalized= not evil, although I sometimes wonder if today, niche, designer conscious markets(in real estate or otherwise) are exercising a tyranny all of their own through the perpetual documentation of what's fashionable and cool and what's a pathetic interpretation.
It's the tyranny of the (supposedly marginalized) powerful few over the mainstream public, which puts part of the Foucauldian logic on its head, doesn't it.

For all the above rantings, I'd probably be including a post where I (not-so-subtly)sniff at supposed mediocre interpretations of modern design and architecture.