Adrants singles out CDL's One Shenton as a rip-off of Chanel No.5's Kidman campaign.
What they wrote:
Since Chanel No.5 didn't get much ROI off the $15 million they paid Nicole Kidman to appear in one of their ads, someone else might as well get some mileage out if it. Singapore luxury condominium developer CDL replicated the Nicole Kidman imagery right down to the backward necklace to promote its One Shenton condo project. What's that saying? Imitation is the purest form of flattery? More like "We're a sleazy developer who has mo problem freeloading." For comparision, here's the original Nicole ad.
I'm leaning towards Marc Garnaut in that the client probably approved the visual instead of having specifically requested for a Nicole Kidman-in-Chanel No.5 campaign.
On a side(tangential) note, Nicole Kidman's hair looked so much better(there's something about obviously-too-short-hair in a ponytail that's disturbing).
As does the dress, the backdrop, even the jewellery. Am disdainful of badly executed, derivative, "inspired" work
Singapore Condo Complex Rips off Nicole Kidman Chanel No.5 Ad
Posted by urbanespaces at 3:15 pm
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